Chicago-style

Here’s a great little copy bit from the SecondConf website. The headline on the home page says:

Three-day, Chicago-style, single-track conference

I can easily imagine a more mundane version:

Three-day, single-track conference in Chicago

I don’t know what “Chicago-style” means, but it sure beats the mundane version. It’s more interesting and unique than merely stating that the conference happens in Chicago.

I like stuff like this because I personally struggle with making my writing interesting. It’s hard enough to be clear and get your point across. Being clear and interesting—that’s a goal to shoot for.

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